Rovio's new Angry Birds space-themed game was a hit when released Thursday for Apple and Android devices but it isn't being offered for Windows mobile devices.
The developer of the popular Angry Birds game has decided to skip making a Windows version in a move seen as a snub to its Finnish neighbor Nokia? and to Microsoft Corp.?
?We?re the No. 1 app in the Windows Phone app store, but it?s a big undertaking to support it, and you have to completely rewrite the application,? Peter Vesterbacka, chief marketing officer of the game?s maker, Rovio Entertainment Oy, told Bloomberg Television on Thursday.
Rovio started selling the new game Thursday on Apple Inc.'s? (NASDAQ:AAPL) iTunes App Store, where it quickly became the best-seller, and on Google Inc.'s? (NASDAQ:GOOG) Android app store.
But it is just not worth the cost to adapt the game to Windows phones, Vesterbacka told Bloomberg.
"If you look at activations, Apple?s iOS and Android are clearly bigger than any other platform," he said. "We want to be on all screens, but we have to consider the cost of supplying the smaller platforms. With Windows Phone it?s a lot of work to technically support it."
Even without Windows, Rovio projects that it could hit a billion total downloads of "Angry Birds" in the next few months, with the new game leading the way, and 2 billion by the end of the year.
Written by Cromwell Schubarth. Contact him at cschubarth@bizjournals.com or 408.299.1823.
The developer of the popular Angry Birds game has decided to skip making a Windows version in a move seen as a snub to its Finnish neighbor Nokia? and to Microsoft Corp.?
?We?re the No. 1 app in the Windows Phone app store, but it?s a big undertaking to support it, and you have to completely rewrite the application,? Peter Vesterbacka, chief marketing officer of the game?s maker, Rovio Entertainment Oy, told Bloomberg Television on Thursday.
Rovio started selling the new game Thursday on Apple Inc.'s? (NASDAQ:AAPL) iTunes App Store, where it quickly became the best-seller, and on Google Inc.'s? (NASDAQ:GOOG) Android app store.
But it is just not worth the cost to adapt the game to Windows phones, Vesterbacka told Bloomberg.
"If you look at activations, Apple?s iOS and Android are clearly bigger than any other platform," he said. "We want to be on all screens, but we have to consider the cost of supplying the smaller platforms. With Windows Phone it?s a lot of work to technically support it."
Even without Windows, Rovio projects that it could hit a billion total downloads of "Angry Birds" in the next few months, with the new game leading the way, and 2 billion by the end of the year.
Written by Cromwell Schubarth. Contact him at cschubarth@bizjournals.com or 408.299.1823.
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